About me
Design that connects
people to solutions
Product designer with 20+ years across design, front-end and product. I design the experience and also build it: prototypes in code, design systems and AI agents in production.
I work with companies like Carrot, Kresko Tech and my own products, applying the Ferrari Framework™ — a methodology that combines senior UX with Growth Marketing.
I believe design is not just aesthetics, but a strategic tool that drives measurable business results.
From graphic designer to Product Designer — my journey spans the entire evolution of design, from desktop publishing to modern Design Systems.
Expertise
What I do
Career
20+ years in design
Graphic Designer
Early career
First years focused on visual identity, editorial design and print pieces.
Web Designer
Agencies & freelance
Transition to digital — landing pages, institutional sites and e-commerce.
UX/UI Designer
Own projects & clients
Focus on user experience, design systems and digital products.
Senior Product Designer · UX/UI + AI & Automation
Carrot, Kresko Tech and Duzero
Design systems in code, AI agents in production and the Ferrari Framework™ from discovery to deploy.
Clients
Who I've worked with
Carrot Foundation
Kresko Tech
StormCloud
Triad System
Corinthians
iGetech
Clyvo
Brain