13 cases

Process,
decision and outcome

Projects with the path documented: the problem, the design decisions and what changed afterwards.

Mobile App Design · 2024

Guarda Digital

Digital will app — 90+ screens, a full Design System, and a 78% drop in abandonment.

UX ResearchUI DesignDesign SystemPrototyping

Branding / Digital Marketing · 2021 — hoje

Lilian Ferrari Depil

Brand, content and operations for a waxing clinic. In ~23 months the customer base grew 63% and appointments 140% — double, because growth came from retention.

BrandingVisual IdentityContent DesignPaid Media

UX / E-commerce · 2019

Loucos por Pontos

UX diagnosis and redesign of the catalog, points purchase and hybrid payment in Corinthians' loyalty program.

UI DesignPrototypingCompetitor AuditData Analysis

App & Dashboard Design · 2019–2020

GoodBike

Corporate bike-sharing: an app, a 9-module admin and a 231-transition prototype. Discontinued before launch.

UX DesignUI DesignDashboard DesignPrototyping

Branding / Design System · 2026

Carrot Foundation

Redesign of the visual identity manual — from 178 PDF pages to 5 operating rules and 93 templates.

Design LeadBrand PlaybookDesign SystemProgrammatic Generation

IA / Automação · 2026

Milena Gomes — Seja Leve

Lançamento low ticket produzido por um operador só, com agentes: landing, 4 anúncios gerados por código e uma VSL de 148,65 s montada por EDL.

Direção de ArteLanding PageCriativosEdição de VSL

IA / Automação · 2020 — 2026

Semioturismo

Curso de 2021 remontado em 2026: 60 h de acervo transcritas e mapeadas por agentes, e 50 telas redesenhadas em código e montadas em Remotion.

Arquitetura de ConhecimentoEdição ProgramáticaReconstrução de ConteúdoDesign de Produto

Campaign / Event · 2026

Carrot — NY Climate Week 2026

A panel in New York and a prize announced two days before: the same identity on the roll-up, the stage deck and a three-episode post-event produced with agents.

Art DirectionGraphic DesignPresentationVideo & Motion