Thiago
Ferrari
Senior Product Designer · UX/UI + AI & Automation
São Paulo
Cases
13 cases
Expertise
UX/UI Design, Design System, Prototyping, Growth UX
Available
For new projects
Cases
2019 — 2026
Mobile App Design · 2024
Guarda Digital
Digital will app — 90+ screens, a full Design System, and a 78% drop in abandonment.
Branding / Digital Marketing · 2021 — hoje
Lilian Ferrari Depil
Brand, content and operations for a waxing clinic. In ~23 months the customer base grew 63% and appointments 140% — double, because growth came from retention.
UX / E-commerce · 2019
Loucos por Pontos
UX diagnosis and redesign of the catalog, points purchase and hybrid payment in Corinthians' loyalty program.
App & Dashboard Design · 2019–2020
GoodBike
Corporate bike-sharing: an app, a 9-module admin and a 231-transition prototype. Discontinued before launch.
Branding / Design System · 2026
Carrot Foundation
Redesign of the visual identity manual — from 178 PDF pages to 5 operating rules and 93 templates.
About me
Design that connects
people to solutions
Product designer with 20+ years across design, front-end and product. I design the experience and also build it: prototypes in code, design systems and AI agents in production.
I work with companies like Carrot, Kresko Tech and my own products, applying the Ferrari Framework™ — a methodology that combines senior UX with Growth Marketing.
I believe design is not just aesthetics, but a strategic tool that drives measurable business results.
Results
20+
Years of experience
50+
Projects delivered
30+
Clients served
100%
Dedication
Process · 5 stages
Ferrari
Framework™
Every project follows the Ferrari Framework — a 5-phase method that combines senior UX with Growth Marketing to deliver measurable results.
See the full frameworkDiscover
Research, interviews, problem definition
Define
Personas, journeys, information architecture
Design
Wireframes, prototyping, design system
Deliver
Implementation, code review, deploy
Data
Metrics, iterations, maintenance